The end of summer means that Christmas is right around the corner. This is a guest post about getting your affiliate sites ready for the Christmas season.
As most people are wringing the last dregs of sun out of the summer those of us who make a living out of online marketing are throwing ourselves into the Christmas optimization season. In fact from a realistic point of view if you’ve left your Christmas optimization to the end of September you may well have left it too late but here are some top tips if you’re just getting started.
Like the Christmas lights, a lot of sites put their Christmas pages up for a short while before taking them down again but ideally, you want those seasonal pages up and indexed all year round otherwise, you’re starting from scratch each year. You don’t necessarily have to leave those Christmas pages in a prime position all year or have a large banner on your homepage but ideally, you need to leave that page live all year and be continuously throwing a few good quality links at it throughout the year too.
If you are using an old landing page (or even if you’ve created a new one) have some fun with it, update it and make it fresh and appealing. Like optimizing any page you need to make sure it’s as user-friendly as possible. It’s still very easy to come across Christmas landing pages that start blaring out Christmas carols and have little snowflakes falling down the page. You might think it makes it look pretty and festive but the truth is these are just going to send your traffic running straight back into the SERP’s and into the arms of your less garish competitors.
Make It Different
Try to avoid taking a copy of an existing landing page and just changing the color scheme to red and green. Ideally, you need to justify this landing pages existence so try to offer something that isn’t normally on offer, maybe a discounted delivery rate over the holiday period or a gift wrap service if it’s applicable. This way you’ve got the perfect opportunity to get some fresh content flowing through the site and the more you update it as Christmas grows closer the more applicable it’s going to be.
Keep It Technical
Smartphones and tablets are becoming increasingly popular so it stands to reason they’re going to be more popular than ever this year. It’s essential you make your site mobile friendly and at the very least your Christmas pages need to be mobile compatible. Ideally, you need to go beyond this and offer some downloadable apps so your traffic can start compiling shopping lists and wish lists or QR codes to make price comparison easy. Whatever you’re doing for Christmas this year it needs to cater for all web browsing devices.