This is part 2 of my “Niche Site Duel” series. It’s been quite some time since Part 1 (coupled with the fact that I’m not really even dueling with anyone but myself), that I feel kind of silly even calling it a Niche Site Duel. But it is what it is. You can think of this as my own personal niche site case study if it makes things easier. I’m basically attempting to follow Pat Flynn’s niche site formula to see if I can reach #1 on Google for my keywords.
“If it ain’t broke, then don’t try to fix it” – I think that is how the saying goes. You might tweak some things here and there, but there is no point in trying to mess with a winning formula. Coke tried to make some changes at one time (see New Coke) – that didn’t turn out so well.
Pat chose the niche of Security Guard Training, so I decided to ride his coat-tails and pick something similar – not to mention my brain was being lazy the night I started this a few months back. I just really had a hard time getting my mind out of the “training”, “teaching”, “school” type of niches. I guess after reading through his entire Niche Site Duel, I had a hard time thinking outside of the box.
With that being said, I settled on the niche of “Becoming a Private Investigator”. Specifically, I chose the keyword phrase “become private investigator”. All my past niche sites have generally been focused on specific tangible products (see My Niches Revealed), so I am actually a bit energized and excited to work on something that is more focused on education and training and information, rather than on a specific physical product description.
I’ve also found with some quick research, that employment opportunities in the private investigative field are growing (and expected to continue growing) at a higher pace than most other fields of work. With increased divorce rates, terrorist threats, fear of crime, and fear of litigation, there will be a continual need for private detectives – so the job market should stay hot for these types of jobs.
How I Chose My Keyword Phrase
I initially typed the phrase “Private Investigator Training” into Micro Niche Finder.
Since I did not check the box for “Only show ideas containing my search terms”, I was given other related phrases – in the same way, that the Google keyword tool will do for you.
After clicking around a bit on the “Get SOC” link for a few results (Strength of Competition) – I settled on “become private investigator”. There wasn’t a whole lot of logic that went into my reasoning (other than the green check mark next to that phrase), but I did find it interesting the difference in monthly searches and strength of competition between two almost identical phrases” become private investigator” and “become a private investigator”. It seems a bit odd to me that Google would even treat these searches as different.
Upon Further Review…
Looking back on my decision, I am now questioning where Micro Niche Finder is actually pulling its results from. I was under the impression that it was using just Google results, but if we compare with the Google keyword tool, you’ll see something entirely different:
The global monthly searches are much higher, as well as equal for each phrase. The strength of competition is also showing as equal between the two phrases.
Regardless of the discrepancies, I am writing this post well after I’ve already chosen my niche and begun work on the site. If anyone happens to know what might be causing the differences in MNF and Google, please share in the comments below.
So I may or may not have chosen a poor niche, but I am going to forge ahead regardless. There are many potential long tail keywords that I can rank for in this niche, so even if I do not rank #1 for “become private investigator“, I think I still have a good shot of pulling some decent traffic and earning a good chunk of change from this site.
Designing the Site
I decided to pick a similar theme to the theme that Pat chose. Well, I didn’t outright copy his theme, but I liked the simple design and light colors. I own a developers license to Studiopress (great investment for some awesome themes) – so I chose a theme from there and customized it just a bit. Then I used Fiverr to get a nice little video intro for the site. I actually went looking just for a voice-over, but the video turned out well enough that I thought the guy in it could pass as a private eye, so I used him in the actual video. I think it turned out pretty well.
And with that, I think I’ll bring part 2 to a close. I’d like to continue working on the site a bit before I reveal it here, but I’m sure some of you detectives out there could probably find it quite easily. Hopefully, part 3 of this series will come much quicker than part 2 came about. In part 3, I’d like to talk about creating my content and where my site currently ranks.
Anyone else working on a niche site that they’d like to share? Or did you create your own niche site series that will feature on Pat’s Niche Site hub? Let me know about your experiences in the comments below…