Keyword research is an important factor in whether your website (and business) is a success or not. To be successful, your website needs to generate traffic and choosing the correct keywords to target (or just as important, making sure you don’t target keywords that have no search volume) can help that happen. There are many things to consider before deciding which keywords you should use.
Keywords influence who visits your site and against popular belief, it is not necessarily how many people who visit your site that is important, but more than the people visiting are actually relevant to you and your business.
Before you even begin to think about keywords, you need to establish who your audience is going to be. After that, you can start to think about keywords that will attract them to your site. It is a good idea to think carefully and seriously and doesn’t just use the first keywords that come into your head.
There is a lot of discussion on whether content should be written for your potential readers or to rank highly with search engines. If you want to create a successful business, then of course rankings are important. But equally as important is the quality of the content you are offering your audience.
Knowing what keywords your customers are using can help you understand them better, can help you ascertain what it is that they are looking for and ultimately, help you write content that is going to cover that need.
Competition and Keyword Research Tools
Many keywords that you use in the title and content of your post are going to be obvious, but it is possible that you may miss other, invaluable keywords or you might struggle to come up with more than a handful. If this happens, it might be an idea to look at a competitor’s site and see what keywords they are using, or you could get a little extra help in the form of keyword research tools. Google offers a free keyword tool named Google Keyword Planner that can be very useful for finding related keywords and the amount of traffic certain keywords generate, although it does have some limitations. If you are happy to pay for a keyword tool, there are many out there that offer more help in researching the keywords that will maximize the traffic to your website.
When and Where
So, you’ve figured out which keywords to use, now you need to consider where best to place them on your website and how often to use them. Keywords need to rank in search engines so that people can find you, but this doesn’t mean that you can write incoherent sentences just so that you can repeatedly use keywords that you know are successful. The content you write needs to make sense to the person finding it, otherwise attracting them to your site will prove pointless.
Use keywords in the headers and sub-headings of your post or in bullet lists. It is also a good idea to use synonyms or a different variation of the keywords you are using. Always make sure to write for your readers first and search engines second.