Networking is a much-bandied phrase and one that often has bad connotations of pushy people all wanting to sell you something.
The reality is, however, no matter how much we hate the word we need to network in order to build our business and our visitors.
We all work hard at building lists, optimizing our pages for the search engines and commenting on blogs that are seen. Perhaps we need to add a fourth activity – building relationships to form a healthy network.
Once we have a healthy network we can launch our new product with confidence. There is already an audience who will help us promote it. So instead of the product being promoted only to our list, it gets promoted to the lists of every network partner.
Let’s play with some figures. If you have a list of 100 people and launch a product you can promote it to 100 people, then you have to spend hours trying to “sell” the idea through forums and such. We all know how much we hate people talking to us who only want to sell something right?
Well, what about if you launch the same product and you already have a network of 10 thriving positive relationships?
You pitch the product to your list of 100 and your network partners do the same – that is 1,100 people who see your product at launch (assuming your network partners all have a list of 100 too).
That is not where it ends. Those 10 network partners no doubt have other network partners that are not part of your own network. If the product is good they will most probably promote it to their network partners too, and so on.
Now the important point here is that you build your network partnerships every day before you need them. This builds trusting relationships because you aren’t trying to sell them anything except you.
The ”you” that you want to sell them can be friendly, helpful and fun-loving because you aren’t trying to push a product at the same time.
For those of you who already have a product that you want to push, try forgetting about your product for a while and sell yourself first. Your network partners will eventually ask you what products you sell or represent, but by that time they already know and trust you, so the selling is pretty much done and dusted.
I hope this has persuaded some of you to think more positively about building healthy network relationships.
What do you think about building networks?
Keep an eye open for my next post in this series “How to find network Partners”