As SEO and Internet Marketing have gained popularity, a number of ways have emerged that help website owners to market their business, get links to it and also generate a steady stream of traffic to their websites. One of these techniques is Article marketing, which if done correctly, can be a strong marketing medium and can help drive a regular source of traffic to your website. One of the greatest benefits of article marketing is that it is completely free, which is why it is favored by a lot of internet marketers. However, when doing article marketing, make sure you follow these techniques and make sure you do it the right way.
Repeat article marketing on a regular basis – Although a lot of marketers feel that submitting a few articles will help them, this is not the case. Article marketing has to be repeated on a regular basis to get the maximum benefit. If you do it on a regular basis, it will serve as a permanent traffic generator for your website.
Write SEO friendly articles – The articles which you use for article marketing should be SEO friendly and they should contain your target keywords. This is because when you will submit the articles on other websites, the keywords you use in them will allow those pages to rank high on the search engines, hence bringing traffic to your website if you have linked to your website from every article you submit. That is the next tip you need to focus on.
Link your website – Links are the connecting tools between websites and users visit one website to the other through links. If you add links to your website in every article you submit, you will be able to give the visitors a chance to visit your website when they read that article you submitted. If the user was interested in the article you submitted, he or she would definitely be interested in visiting related websites and will end up visiting your site. Links also help in search engine rankings, so make sure you use your target keywords as anchor text in the links you submit.
Do not advertise – Articles are not meant to be an advertising medium, so do not simply advertise your website in every article. Make the articles useful and informative for the readers so they are interested in finding out more about what you can offer them. This way they will be more likely to click on the link and visit you. If you blatantly self-promote in every article, no one will be interested in visiting your website.
Avoid affiliate links in articles – Article marketing is a tool to build valuable links to your website and also to get a steady stream of traffic to your website. Never make the mistake of adding affiliate links in the articles. You can always add affiliate links on your website, which your website visitors can click on and visit. The article should stimulate interest in the reader, so they are tempted to take action by visiting your website and clicking on your affiliate links or buying your products or services.